<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Customer Psychology &#8211; Unfold the Story</title>
	<atom:link href="https://unfoldthestory.com/tag/customer-psychology/feed/" rel="self" type="application/rss+xml" />
	<link>https://unfoldthestory.com</link>
	<description>- Create with purpose</description>
	<lastBuildDate>Sun, 29 Jun 2025 10:44:44 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.8.2</generator>
	<item>
		<title>11 Steps to Communicate Value (Not Just Features) in Your Messaging</title>
		<link>https://unfoldthestory.com/communication/11-steps-to-value/</link>
					<comments>https://unfoldthestory.com/communication/11-steps-to-value/#respond</comments>
		
		<dc:creator><![CDATA[Barbara]]></dc:creator>
		<pubDate>Sun, 29 Jun 2025 09:05:28 +0000</pubDate>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[Customer Psychology]]></category>
		<category><![CDATA[feature]]></category>
		<category><![CDATA[features]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[value]]></category>
		<category><![CDATA[Value-Based Messaging]]></category>
		<guid isPermaLink="false">https://unfoldthestory.com/?p=935</guid>

					<description><![CDATA[Because nobody buys a drill for just the drill They buy the hole in the wall. Or the floating shelf. Or the sense of pride that comes from finally hanging that art. This is the difference between features and value. In marketing, we’re often tempted to describe what a product does. The specs. The integrations.   [...]]]></description>
		
					<wfw:commentRss>https://unfoldthestory.com/communication/11-steps-to-value/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
	</channel>
</rss>
