Read all post by Barbara 🪶
Welcome to a new series on Unfold the Story where we spotlight hidden gems that make marketing life smoother, smarter, and—dare I say—sexier. Today’s find? Jitter.video. What is Jitter.video? Think of it [...]
"Discover the impact of Ephemeral Content, the rock star of digital marketing. Learn what it is, how it works, and why it's crucial for generating immediate engagement. Explore now!"
"Explore the art of exit intent pop-ups! Discover how to engage users, design effective messages, and why these pop-ups are crucial for online engagement. Dive in now!"
"Discover the concept of First-Click Attribution in digital marketing. Learn how it works, its importance, and balance your strategies with our in-depth guide. Dive in now!"
"Explore the wonders of Form Fill - your digital assistant for online forms! Say goodbye to manual data-entry, boost user engagement, and improve data accuracy. Learn how Form Fill works and why it's the game changer you need."
"Learn about the bold, eye-catching, unorthodox world of Guerrilla Marketing. It's making marketing memorable again. Discover strategies that make a lasting impression today!"
Discover the power of a heatmap! Learn how it tracks visitor behavior, optimizes your webpage and boosts engagement. Click to unlock this superpower tool now!
"Learn about the true power of High-Intent Keywords in SEO. Discover why these decisive search terms make a difference, guiding users from contemplation to transaction. Dive in now!"
Discover the power of a marketing 'Hook'. Learn how to create an irresistible message, set yourself apart and attract customers. Start cooking a success recipe now!
Explore the power of Intent-Based Marketing. Learn how it anticipates customer needs for timely, relevant marketing. Dive into IBM strategy now!
"Learn about Demand Generation - the process of creating awareness & interest in your brand to generate leads, expand your customer base & boost business growth!"
"Understand Domain Authority: how it works, why it matters, and how it influences your website's SEO rankings. Gain the popularity advantage for your site now!"
Discover the magic of Dynamic Content, your online fairy godmother! Learn how it personalizes your digital world and optimizes user experience. Dive in now!
Discover the power of the Feedback Loop in marketing. Learn how to steer your campaigns towards success by observing, learning, and refining.
"Discover what Geofencing is, how it works, and why it's a game-changer for modern, location-based marketing. Explore now!"
Discover what a 'Hard Bounce' is in email communication, why it matters for your reputation, and how to avoid it. Learn about Hard Bounce today!
"Discover the value of Human-Centered Marketing, a unique approach enhancing your brand's message through understanding your audience. Learn more!"
"Dive into understanding Dark Social, the hidden behemoth of digital marketing. Discover how it works, why it matters and learn to master it for marketing success."
"Understand the importance of Influencer Engagement Rate and how it affects your brand's collaboration with influencers. Discover more about this key metric now."
You Don’t Need a Big Team to Build Big Trust Let’s get one thing straight: “small business” is not a vibe. You can be a team of one and still feel more [...]
Because Confused Visitors Don’t Click — They Leave You finally launched your small business. You’ve got the logo, the offer, maybe even a few loyal customers. But when it comes to your [...]
Because Your Brand Isn’t Just What You Say — It’s What People Remember You don’t need a 50-page brand book or an agency on speed dial to build trust. If you’re a [...]
"Discover what Customer Lifetime Value (CLV) is and why it's a game-changer for your business. Learn how to navigate customer profits. Read more now!"
"Understand what Churn Rate is, how it works, and why it's crucial to your business's success. Learn to manage churn and keep your 'party' buzzing. Discover more now."
Discover the importance of understanding your customer's Buyer Journey. Explore the stages and learn how it benefits your marketing strategy. Dive in now!
Discover the power of Brand Positioning! Learn how it sets your brand apart, guides your marketing efforts, and makes you unforgettable. Dive in now!
Explore the world of Brand Identity – your brand's fashion statement. Learn how it works, why it matters, and how to make your brand stand out. Dive in now!
Discover the power of Brand Awareness and how it impacts customer decisions and business strategies. Uncover its significance in today's market. Learn more!
Discover the power of Brand Advocacy, an organic way to boost your brand's visibility and credibility. Start brewing your brand's success today!
Learn the power of backlinks in digital marketing—how they work, why they matter & their effect on SEO. Read more about quality backlink benefits now!
"Discover the world of Behavioral Targeting, enhancing your online shopping experience by tailoring ads that align with your style. Learn more now!"
"Explore the world of Black Hat SEO! Uncover unethical strategies, understand their impact, and learn why it's essential to play fair in search engine optimization. Dive in now!"
"Uncover how the Awareness Stage captures potential customers' interest and sets the foundation for successful marketing. Learn to maximize its impact now!"
"Learn what Attribution in marketing is, how it works, and why it matters. Discover how to track the success of your strategies and optimize your marketing budget."
"Understand the power of Ambassador Marketing! Discover how genuine recommendations and believable marketing can change the game for your brand. Learn more!"
Discover the benefits of Affiliate Marketing, a strategic tool for expanding your reach, boosting sales, and reaping rewards. Join our marketing feast today!
"Discover what 'Above the Fold' means in digital marketing & why it's crucial for grabbing your audience's attention instantly. Learn to make compelling first impressions!"
Beyond Words: Why Nonverbal Communication Still Rules the Digital Realm When we hear “nonverbal communication,” we often think of body language, eye contact, or the way someone leans into a conversation. But [...]
Because nobody buys a drill for just the drill They buy the hole in the wall. Or the floating shelf. Or the sense of pride that comes from finally hanging that art. [...]
Words That Don’t Just Sell — They Stick Picture this: Your email lands in a crowded inbox. It's one swipe away from oblivion—or one word away from a click. The difference? Language [...]
Because fonts don’t just say things—they feel things. Why Fonts Matter More Than You Think Fonts are like the outfit your message wears. And just like you wouldn’t wear pajamas to a [...]
Using Voice of Customer Data for High-Converting SaaS Copy. Imagine being the kind of copywriter who seems to read your prospects’ minds. That’s the power of Voice of Customer (VoC) research: it [...]
What a flat-pack shelf can teach you about your brand message Welcome to the Wordless Masterclass IKEA sells over 500 million meatballs a year—but their greatest export might be their instruction manuals. [...]
Your CTA might be the only thing standing between you and the click. Make it count. Why CTAs Deserve More Attention It’s just a button, right? Wrong. Your Call-to-Action (CTA) is where [...]
Because “Oops!” deserves better than confusion Why Microcopy Is Marketing’s Secret Weapon Marketing is full of big headlines and bold promises. But what about the little things? The tiny messages that live [...]
Because nobody wants to read a robot’s resume 🤖 Why Are We All Sounding the Same Using AI Marketing Copy? Ever feel like every brand suddenly speaks like a tech bro [...]
Capturing your audience's attention is more challenging than ever - ESPECIALLY on LinkedIn, a fast-paced world of professionals. Amidst a sea of text-heavy posts and generic updates, LinkedIn carousels emerge as a [...]
So, you’ve got a product. One you really believe in – ready to bring in leads, make sales, and live its best life. But you're not quite sure where to start. Maybe [...]
A A/B TestingComparing two versions of content (like ads or landing pages) to see which performs better. Above the FoldThe visible part of a webpage before scrolling – valuable space for grabbing [...]
Choosing the right font is like choosing the right pair of shoes—pick the wrong one, and the whole outfit falls apart. I mean, would you style open toed sandals with your winter [...]
Incorporating influencers into your marketing is essential in today's digital landscape for several reasons. First and foremost, influencers bring a presence and credibility to your advertising strategy by sharing their personal experiences [...]
In recent years, influencer marketing has established itself as a key component in the marketing strategy of many brands - and with great success. Finding the right influencers to convey your brand [...]
Understanding Search Engine Optimization (SEO) is essential for content creators in businesses of all sizes. Whether you seek SEO basics for beginners to improve your website's visibility or you need more advanced [...]
The realm of digital marketing is pacing faster and faster. Keeping your finger on the pulse of emerging trends is essential for staying ahead of the competition. As we look ahead to [...]
Every word and phrase carries its own weight, influencing how our messages are received. Two seemingly similar phrases, "Yes, but" and "Yes, and," can lead to vastly different outcomes in a conversation. [...]
Warning: Excessive use of emojis in the following post. Please be advised. Personally, I'm so hyped about Google's Emoji Kitchen! I'll tell you why - have you ever been [...]
We've all heard about that one great sales person who could literally sell sand in Sahara. But a really great sales or marketing person would never dream of doing that. So why [...]
Has your marketing become a bit too serious? Do you need ideas on how to make people dive into your products like a hungry wolf at a meat buffet? The answer is [...]
Have you ever wondered how some people can sell (almost) anything to (almost) anyone? The answer lies in the art of appealing to the emotions and desires of potential customers. Emotional [...]