IKEA - Unfold the Story

A blog about elevating your communication, marketing and design – whoever you are.👏 Easy to read, easy to understand.

BarbaraCommunication
Marketing Communication Lessons from IKEA Instructions
What a flat-pack shelf can teach you about your brand message Welcome to the Wordless Masterclass IKEA sells over 500 million meatballs a year—but their greatest export might be their instruction manuals. [...]